At a conference last week a CEO on a panel discussion provided a reminder on things that resonate with employees. Not surprisingly it was not salary increases or bonuses, which while important and need to be competitive, have never been real retention differentiators. It was the little things. For example, replacing the break room refrigerator and microwave brought in a flood of thank yous . My personal example was when we introduced a Bring Your Own Device (BYOD) program and the positive reaction that it brought to bear at 3t Systems and our clients.
BYOD has been around for a number of years and has been made possible by the advances in virtualization technology. While it was all the buzz a couple of years ago, many companies were not ready to adopt the initiative. Recently, we’ve received a flood of inquiries from clients about BYOD. Why now? The consumerization of IT has taken hold and is now forcing IT leaders to accommodate the devices that their users are most comfortable with. It’s hard for an IT leader to say no to their CFO or CEO who comes to them with their iPad in hand and demands access to company systems. Right now it’s still leading edge in many industries and can be a retention tool, or indeed a nice talent attraction tool. We know most college students are on Macs, and it’s a nice attraction for them to be able to use their device in their new job. While it won’t be the main reason for getting that top talent on board it certainly helps. Over time I believe that it will be the norm rather than the exception your coworkers will expect.
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While using your own device helps, what about the applications that will be accessed? Accessing antiquated versions of Windows will not get a new hire excited about working on any device. So planning out an upgrade to the more recent versions will have a positive impact on employee morale and give them the positive perception that you value them and you are backing that up by giving them access to the latest tools. Interestingly enough the same virtualization technologies that enable BYOD will also speed up and reduce the cost of upgrading your Microsoft core.
What about your line of business application? How up to date is that application and is it a positive differentiator for your business? Organizations that have such a differentiator in place with great user experience and adoption rates, go to great lengths to protect that. I know of a number of regional medical clinics that have a clause written into their contract with their Electronic Health Record software providers. This clause prevents an implementation of their software at any hospital or clinic within a certain geographic radius. Retaining the clinicians in a very competitive marketplace is very important to them and technology plays a part in this.
What are you doing to make technology a talent differentiator for your organization? I look forward to hearing from you!

